SPO2, BP checking and 24×7 heart rate tracking have remained the most sought following health-linked capabilities, Bluetooth calling usually takes the cake when it comes to life style components.
The Indian smartwatch market has witnessed a phenomenal increase in need owing to the outbreak and extended affect of the pandemic. The wellbeing and lifestyle-associated things related with the smartwatch and the emergence of quality dwelling-developed brand names is believed to be the biggest driver for the current market. We spoke with Arnav Kishore, the co-founder of Fire-Boltt, which as per IDC and Counterpoint market study reports is the fastest growing Indian smartwatch manufacturer at existing. Excerpts from the interview:
How major has been the overall health factor guiding the significant spike in demand for smartwatches?
The 3rd quarter of 2020vis-à-vis that of 2021 saw the watch industry in India increase by additional than 450%, as for every a report on wearables by the Global DataCorporation. The timeframe also indicates that the pandemic did engage in a major part in spiking the desire for smartwatches, taking into consideration the health features it presents. Blood oxygen amount for instance has been 1 of the crucial aspects in early detection of an infection, and the smartwatches have confirmed to be pretty correct in this regard. We experience that health and fitness, conditioning along with a handful of other lifestyle components have resulted in the greater desire for smartwatches in India in the latest earlier.
Apart from well being metrics, are life style-relevant things the most important puller for smartwatch customers?
Yes, other life-style factors have performed a pretty main job in the progress of the smartwatch sector. If You communicate about health and fitness and exercise, of system SPO2, heart level and BPtracking are most prevalent, but our Bluetooth contacting smartwatches have also been been given incredibly perfectly among users throughout all age teams. The advantage enabled by this sort of developments has led to the spike in need for confident. Also, we simply cannot dismiss the type quotient connected with smartwatches. When clients see the likes of Virat Kohli and Vicky Kaushal donning the exact smartwatches, an ingredient of aspiration much too will get involved.
Convey to us about some crucial wellbeing and life style attributes which aided your sales during pandemic.
As stated before, SPO2, BP monitoring and 24×7 heart charge monitoring have remained the most sought following wellness-relevant features, Bluetooth contacting normally takes the cake when it arrives to way of living factors. The other desired attributes contain meditative respiration, sedentary reminders, intelligent controls etc. Affordability too has performed a decisive role in this regard, for the demand from customers in economical array has been the strongest.
In accordance to an IDC report, you are at present the speediest developing Indian smartwatch brand name. What would make you the chief in the segment?
The fact that we grew organically from 350 cities across the country to additional than 750 towns and cities across metro, tier-II and tier-III locations in just a 12 months, speaks quantity about what made us the leader in the section. In addition, ourrecurrent launches with new features and price tag brackets each individual time,has been a vital catalyst in our development. We have also roped in brand ambassadors who are iconic in their very own stream, resembling talent as well as power, Virat and Vicky, who resonate with the viewers,thus generating them think additional in our brand.
What improvements can we see inthe smartwatch phase in long term?
According to us, the upcoming wave of innovation in the smartwatch segment would be with respect to integration of IoT. The section of sensible controls can undoubtedly be explored additional and rest certain, quite a few far more this kind of improvements are previously on the way.
What are the potential options of Fireplace-Boltt?
Right after our success in the Indian Market place, we expanded to the UAE market place where the reaction to our full line of goods has been phenomenal. We additional strategy to grow to other marketplaces, together with the Center East and Europe. Other than, we have a slew of launches lined up in India alongside a approach to set up mini merchants across the nation.
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